Fishing Baits & Lures

Hard Baits

Featured Brands

  • Strike King® - Bitsy Bug™ 1/4 oz. Mini Jig
    Strike King®Bitsy Bug™ 1/4 oz. Mini Jig
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    # 2461277892
    Bitsy Bug™ 1/4 oz. Mini Jig by Strike King®. Smallmouths love Strike King's Bitsy Bug™ Mini Jigs. In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. This top-grade...
    Downsized designPremium silicone skirts
    $5.79
  • Strike King® - Bitsy Bug™ 1/8 oz. Mini Jig
    Strike King®Bitsy Bug™ 1/8 oz. Mini Jig
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    # 2461279897
    Bitsy Bug™ 1/8 oz. Mini Jig by Strike King®. Smallmouths love Strike King's Bitsy Bug™ Mini Jigs. In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. This top-grade...
    Downsized designPremium silicone skirts
    $5.79
  • Strike King® - Bitsy Bug™ 3/16 oz. Mini Jig
    Strike King®Bitsy Bug™ 3/16 oz. Mini Jig
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    # 1986655865
    Bitsy Bug™ 3/16 oz. Mini Jig by Strike King®. Smallmouths love Strike King's Bitsy Bug™ Mini Jigs. In additiion to their downsized design, Bitsy Bug Mini Jigs feature premium silicone skirts and fiber weedguards. This top-grade...
    Downsized designPremium silicone skirts
    $5.79
  • Strike King® - Bitsy Flip™ 3/8 oz. Flipping Jig
    Strike King®Bitsy Flip™ 3/8 oz. Flipping Jig
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    # 1986655680
    Bitsy Flip™ 3/8 oz. Flipping Jig by Strike King®. You won't find a better jig for flipping in clear water. The Strike King™ Bitsy Flip™ Jig is built to glide through heavy cover, with an extra-strong weed guard and a...
    Extra-strong weed guardSnagless-weedless head design
    $5.79
  • Strike King® - Chick Magnet Crankbait
    Strike King®Chick Magnet Crankbait
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    # 5365440514
    Chick Magnet Crankbait by Strike King®. The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the...
    Deflects cover in shallow waterThin circuit board lip that is durable and fast-diving
    $14.34
  • Strike King® - Chick Magnet Hard Baits
    Strike King®Chick Magnet Hard Baits
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    # 4934628894
    Chick Magnet Hard Baits by Strike King®. The flat-sided crankbait is back, and its moving with a Tennessee swagger. Strike King Lure Company is pleased to work with industry pro and seasoned tournament angler Andy Morgan to develop the...
    Deflects cover in shallow waterThin circuit board lip that is durable and fast-diving
    $14.34
  • Strike King® - Coffee Tube 4.5" Soft Baits
    Strike King®Coffee Tube 4.5" Soft Baits
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    # 1986655452
    Coffee Tube 4.5" Soft Baits by Strike King®. Sporting a classic tube shape, Strike King™ Coffee Tubes are enhanced with real coffee bean granules and coffee bean oil to give the tubes an earthy tinge and a naturally strong scent/taste...
    Enhanced with real coffee bean granules and coffee bean oilNaturally strong scent
    $10.40
  • Strike King® - Denny Brauer 1/2 oz. Structure Jig
    Strike King®Denny Brauer 1/2 oz. Structure Jig
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    # 1986655772
    Denny Brauer 1/2 oz. Structure Jig by Strike King®. One of the biggest obstacles to fishing structure is hang-ups. The design of Strike King's Denny Brauer Structure Jig aims at reducing hang-ups and increasing your hookups. A special...
    Special Owner 2X strong Cutting Point hookCobra Head shape and position
    $9.78
  • Strike King® - Diamond Dust™ Skirts
    Strike King®Diamond Dust™ Skirts
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    # 1986655347
    Diamond Dust™ Skirts by Strike King®. The Strike King Replace Skirt Diamond Dust comes in a 3 pack. It is a replacement skirt. There are vibrant diamond dust and hot solid silicone skirts with fish attracting appeal. These are the...
    Weights, hooks and moreReplacement Skirts
    $6.80
  • Strike King® - Hack Attack™ 1/2 oz. Flipping Jig
    Strike King®Hack Attack™ 1/2 oz. Flipping Jig
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    # 1986655908
    Hack Attack™ 1/2 oz. Flipping Jig by Strike King®. Confidently cast to a big bass holding in the thickest cover with the Strike King™ Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs ever made. Designed to be fished...
    Designed for thick cover and heavy tackleInnovative head shape with heavy-duty weed guard
    $9.78
  • Strike King® - Hack Attack™ 3/8 oz. Flipping Jig
    Strike King®Hack Attack™ 3/8 oz. Flipping Jig
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    # 2461277880
    Hack Attack™ 3/8 oz. Flipping Jig by Strike King®. Confidently cast to a big bass holding in the thickest cover with the Strike King™ Hack Attack Jig, perhaps one of the deadliest heavy-cover jigs ever made. Designed to be fished...
    Designed for thick cover and heavy tackleInnovative head shape with heavy-duty weed guard
    $9.78
  • Strike King® - Hack Attack™ Heavy Cover 1/4 oz. Swim Jig
    Strike King®Hack Attack™ Heavy Cover 1/4 oz. Swim Jig
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    # 1986655587
    Hack Attack™ Heavy Cover 1/4 oz. Swim Jig by Strike King®. The Hack Attack™ Heavy Cover Swim Jig is designed to be fished in and around the heaviest cover. The jig is built around, an exclusive for Strike King™, Gamakatsu™ extra...
    Built to offer excellent functionality and qualityExtremely durable and easy to put on and remove
    $9.78
  • Strike King® - Hack Attack™ Heavy Cover 3/8 oz. Swim Jig
    Strike King®Hack Attack™ Heavy Cover 3/8 oz. Swim Jig
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    # 2461278881
    Hack Attack™ Heavy Cover 3/8 oz. Swim Jig by Strike King®. Designed for fishing in and around the heaviest cover, Strike King™'s Hack Attack Heavy Cover Swim Jig is built around an exclusive Gamakatsu extra-strong Siwash hook for...
    Streamlined balanced head for improved swimming actionPerfect Skirt for lifelike action
    $9.78
  • Strike King® - Hybrid Hunter Hard Baits
    Strike King®Hybrid Hunter Hard Baits
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    # 4934629113
    Hybrid Hunter Hard Baits by Strike King®. The Hybrid Hunter features a fat-bodied, flat-sided shape with a unique “L-Shaped” 90-degree bill. Combined, these features create a hard thumping, exaggerated hunting action with an...
    Reflective 3-D eyesIncredibly loud rattle system
    $13.20
  • Strike King® - Hybrid Hunter Jr Hard Baits
    Strike King®Hybrid Hunter Jr Hard Baits
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    # 4934627067
    Hybrid Hunter Jr Hard Baits by Strike King®. The Hybrid Hunter Jr. feature a fat bodied, flat sided shape with a unique, "L-Shaped" 90-degree bill that combine to create a hard thumping, exaggerated hunting action with an extremely loud...
    All Strike King hard baits are made with the best componentsExtremely buoyant
    $13.20
  • Strike King® - KVD 1.0 Squarebill Crank 2.5" 3/8 oz. Hard Baits
    Strike King®KVD 1.0 Squarebill Crank 2.5" 3/8 oz. Hard Baits
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    # 1986655595
    KVD 1.0 Squarebill Crank 2.5" 3/8 oz. Hard Baits by Strike King®. Designed to the specifications of BassMaster's Classic Champ Kevin VanDam. Perfect for shallow water power fishing. The square bill design and unique action will...
    2011 Bassmaster Classic winning lureDesigned to KVD's exact specifications
    $11.67
  • Strike King® - KVD 1.0 Squarebill Crankbait Hard Baits
    Strike King®KVD 1.0 Squarebill Crankbait Hard Baits
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    # 3787003386
    KVD 1.0 Squarebill Crankbait Hard Baits by Strike King®. Designed to the exact specifications of angling legend Kevin VanDam. Perfect for shallow water, power fishing. The squarebill design and unique hunting action will constantly...
    All Strike King hard baits are made with the best componentsUnique action
    $11.67
  • Strike King® - KVD 1.5 Deep Squarebill Crank 3" 7/16 oz. Hard Baits
    Strike King®KVD 1.5 Deep Squarebill Crank 3" 7/16 oz. Hard Baits
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    # 1986655230
    KVD 1.5 Deep Squarebill Crank 3" 7/16 oz. Hard Baits by Strike King®. Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's favorite...
    Deeper version of KVD's Classic winnerOversized bill for a quick dive into the strike zone
    $13.18
  • Strike King® - KVD 1.5 Deep Squarebill Crankbait Hard Baits
    Strike King®KVD 1.5 Deep Squarebill Crankbait Hard Baits
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    # 3787003246
    KVD 1.5 Deep Squarebill Crankbait Hard Baits by Strike King®. Same incredible action, size and profile as the KVD 1.5 but with a deep diving bill. The KVD 1.5 Deep Diver takes the fish catching to all new depths! Designed to the exact...
    Deeper version of KVD's Classic winnerOversized bill for a quick dive into the strike zone
    $13.18
  • Strike King® - KVD 1.5 Flat Side Crankbait Medium Diver Hard Baits
    Strike King®KVD 1.5 Flat Side Crankbait Medium Diver Hard Baits
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    # 3787003367
    KVD 1.5 Flat Side Crankbait Medium Diver Hard Baits by Strike King®. The entire KVD line of crankbaits has been painstakingly designed and tested at the hands of Kevin VanDam himself. From the erratic action and chip-resistant finishes...
    All Strike King hard baits are made with the best components3D lifelike eyes
    $11.67
  • Strike King® - KVD 1.5 Squarebill Crank 3" 7/16 oz. Hard Baits
    Strike King®KVD 1.5 Squarebill Crank 3" 7/16 oz. Hard Baits
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    # 1986655832
    KVD 1.5 Squarebill Crank 3" 7/16 oz. Hard Baits by Strike King®. Squarebills aren't just for shallow water any more. The Strike King KVD Silent Deep Square Bill Crankbait takes the Classic-winning moves of Kevin VanDam's favorite...
    High quality at an affordable priceExpertly made from premium materials
    $11.67 - $11.83
  • Strike King® - KVD 2.5 Squarebill Crank 3.25" 5/8 oz. Hard Baits
    Strike King®KVD 2.5 Squarebill Crank 3.25" 5/8 oz. Hard Baits
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    # 1986654975
    KVD 2.5 Squarebill Crank 3.25" 5/8 oz. Hard Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your...
    All Strike King hard baits are made with the best componentsHigh quality at an affordable price
    $10.91 - $11.67
  • Strike King® - KVD 2.5 Wake Hard Baits
    Strike King®KVD 2.5 Wake Hard Baits
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    # 3787003140
    KVD 2.5 Wake Hard Baits by Strike King®. The KVD 2.5 Wake Bait is identical in size profile to the existing KVD 2.5. Newly designed sound chamber emits a unique clacking sound and can be "waked" on top at higher speeds than other wake...
    Unique clacking soundBuilt to offer excellent functionality and quality
    $11.67
  • Strike King® - KVD 200™ Jerkbait 4.5" Hard Baits
    Strike King®KVD 200™ Jerkbait 4.5" Hard Baits
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    # 1986655305
    KVD 200™ Jerkbait 4.5" Hard Baits by Strike King®. The KVD Jerkbait, is the perfect combination of roll, wiggle and flash to attach fish. It combines a weight transfer system for increased castability, 3D eyes and premium black nickle...
    All Strike King hard baits are made with the best componentsHigh quality at an affordable price
    $14.81
  • Strike King® - KVD 300 3-Hook Jerkbait
    Strike King®KVD 300 3-Hook Jerkbait
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    # 5365440536
    KVD 300 3-Hook Jerkbait by Strike King®. The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of Strike King proprietary weight transfer system for increased castability, with 3D eyes and...
    Weight transfer system3D eyes
    $13.59 - $14.35
  • Strike King® - KVD 300™ Jerkbait 4.75" Hard Baits
    Strike King®KVD 300™ Jerkbait 4.75" Hard Baits
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    # 1986655401
    KVD 300™ Jerkbait 4.75" Hard Baits by Strike King®. The KVD 300 Jerkbait series has the perfect combination of roll, wiggle and flash. The combination of Strike King proprietary weight transfer system for increased castability, with...
    All Strike King hard baits are made with the best componentsHigh quality at an affordable price
    $12.74 - $15.95
  • Strike King® - KVD Baby Sexy Frog Soft Bait
    Strike King®KVD Baby Sexy Frog Soft Bait
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    # 3787003262
    KVD Baby Sexy Frog Soft Bait by Strike King®. It features a fully sealed nose to minimize water entry. It has a big strong double hook and easily collapsible hollow body for better hookups. Although designed for heavy cover...
    Fully sealed noseStrong double hook
    $14.65
  • Strike King® - KVD Dream Shot Worm 4" Soft Baits
    Strike King®KVD Dream Shot Worm 4" Soft Baits
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    # 1986655745
    KVD Dream Shot Worm 4" Soft Baits by Strike King®. Designed by Kevin VanDam, the Strike King™ KVD Dream Shot softbait gives you the dropshotter's version of the popular Strike King Caffeine Shad. Molded from super-soft plastic, the...
    Hinged tail actionQuivers and shakes when dropped
    $10.91
  • Strike King® - KVD Finesse 3/8 oz. Spinner Wire Bait
    Strike King®KVD Finesse 3/8 oz. Spinner Wire Bait
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    # 2461277886
    KVD Finesse 3/8 oz. Spinner Wire Bait by Strike King®. Kevin VanDam has helped to create the perfect all-around the Strike King™ KVD Finesse Spinnerbait. Chief among its features is a smaller, redesigned Perfect Skirt™ with natural...
    Strike King wire baits are made from the very best componentsSmaller, redesigned Perfect Skirt
    $12.12
  • Strike King® - KVD Finesse Spinner 3/8 oz. Wire Bait
    Strike King®KVD Finesse Spinner 3/8 oz. Wire Bait
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    # 3787003311
    KVD Finesse Spinner 3/8 oz. Wire Bait by Strike King®. Kevin VanDam has helped to create the perfect all-around spinnerbait: the Strike King KVD Finesse Spinnerbait. Chief among its features is a smaller, redesigned Perfect Skirt with...
    Strike King wire baits are made from the very best componentsSmaller, redesigned Perfect Skirt
    $12.12




Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.

Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!



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