Fishing Baits & Lures
Featured Brands
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Gamakatsu®Round 26 Jig Head Hooks, 5 PiecesRound 26 Jig Head Hooks, 5 Pieces by Gamakatsu®. The standard round head design makes Gamakatsu's Round 26 an extremely versatile jig head. The Round 26 features Gamakatsu 604 series jig hook whic is very popular with salmon and...BarbBarbless$7.00 - Jackall®Archelon 4-1/2" Soft BaitsArchelon 4-1/2" Soft Baits by Jackall®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsManufactured from robust materials for superior durability$7.12
- Jackall®Flick Shake Soft BaitsFlick Shake Soft Baits by Jackall®. Jackall has developed a specific Flick Shake worm and Jig Head, which works together as a system. The Flick Shake worm has a built in curved design, which creates a squirming action that the fish...Made of the highest quality materialsManufactured from robust materials for superior durability$7.12
- Jackall®Gantarel Jr. Slow Floating 5" 1-1/2 oz. SwimbaitGantarel Jr. Slow Floating 5" 1-1/2 oz. Swimbait by Jackall®. Slow Floating. The Jackall Gantarel Jr. packs all the same lifelike action of the original Gantarel into a new, smaller size. A steady retrieve creates a natural "S" swimming...Made of the highest quality materialsManufactured from robust materials for superior durability$34.01
- Jackall®Gantia Suspending 7" 1-7/8 oz. SwimbaitGantia Suspending 7" 1-7/8 oz. Swimbait by Jackall®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsManufactured from robust materials for superior durability$40.37
- Jackall®Gavacho Frog Floating 2.71" 5/8 oz. Topwater Hard BaitGavacho Frog Floating 2.71" 5/8 oz. Topwater Hard Bait by Jackall®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Made of the highest quality materialsManufactured from robust materials for superior durability$13.24
- Jackall®Rhythm Wave Soft Plastic SwimbaitRhythm Wave Soft Plastic Swimbait by Jackall®. With a nice wobbling action, the Rhythm Wave can be rigged weightless, with a swim jig, weighted hook or texas rigged. Manufactured from industry-leading materials using up-to-date...Made of the highest quality materialsManufactured from robust materials for superior durability$7.12
- Jackall®TN Disc Knocker Lipless Sinking CrankbaitTN Disc Knocker Lipless Sinking Crankbait by Jackall®. The TN60 and TN70 feature a Tungsten Mouth System on the outside lip that allows the lure to stand straight up when it hits the bottom and increases the space inside the bait. This...Made of the highest quality materialsManufactured from robust materials for superior durability$16.33 - $17.48
- Matzuo America®30" Black Chrome/O'Shaughnessy Snook Rig30" Black Chrome/O'Shaughnessy Snook Rig by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Matzuo™ Snook Rigs are equipped with a Short Shank O'Shaughnessy Hook with 30" leaderThey are very easy to bait, and include a heavy duty crane swivel$1.86 - $2.00
- Matzuo America®Doragon Minnow Hard BaitDoragon Minnow Hard Bait by Matzuo America®. The new Doragon Minnow is the "dragon" of the water that will slay those monster fish. The Doragon Minnow sinks at rest so you can troll it or cranked it at any depth. It's jointed body...This new bait features a 5-section, 4-jointed body for a realistic, undulating swimming actionTwo black nickel Matzuo™ treble hooks for a great hook up percentage$8.96 - $10.91
- Matzuo America®Furiko Crank Hard BaitFuriko Crank Hard Bait by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Square Bill Crank BaitLoud resonating knocks against a brass plate$7.97 - $9.28
- Matzuo America®Ikari Shad Hard BaitIkari Shad Hard Bait by Matzuo America®. Ikari is a slow sinker with a tantalizing horizontal fall that will allow anglers to get the most out of the water column. Crank it steady with a slow or moderate retrieve or rip it fast - it...The Ikari Shad is one aggressive rattler. Named for the Japanese word for anger, the new Matzuo™ Ikari is a lipless, slow sinking bait and is the only shad bait to feature realistic bloody red flared gills and super sharp Matzuo™ black nickel treble hooksFeatures a chambered body with stainless steel rattle bearings which produce a loud, resonating knock and "ping"$6.02 - $6.93
- Matzuo America®Kinchou Minnow Hard BaitKinchou Minnow Hard Bait by Matzuo America®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...Nothing can cover the spectrum of depths like the Kinchou MinnowNano, the Kinchou Minnow mimics the nervousness of an eccentric baitfish with its curved body and incredible wide wobble. These baits really look like a distressed baitfish with Matzuo America signature flared bloody red gills a truly natural look$6.77 - $6.91
- Matzuo America®Kinchou Minnow Pike & Muskie 7-1/2" 3 oz. Hard BaitKinchou Minnow Pike & Muskie 7-1/2" 3 oz. Hard Bait by Matzuo America®. Designed for those deep lying pike/muskie that other baits can't reach, they cut through the water with an aggressive, attention getting wide wobble. Add the...The Kinchou Minnow in a new bigger size designed just for Pike and MuskieA perfectly balanced, arched body, with complete thru-wire construction$7.07 - $11.80
- Matzuo America®Kinchou Shad Hard BaitKinchou Shad Hard Bait by Matzuo America®. Crank it or troll it an aggressive diver with maximum wobble action that covers a wide range of the water column. Perfectly balanced and floats at rest. In shallower conditions this bait will...The new wider Shad body in Matzuo America Kinchou series is ready to shake, rattle and go. This beauty's wide wobble action combined with Matzuo America signature bloody red gills will grab the attention of any monster trophyFeatures a chambered body with stainless steel rattle bearings$6.02 - $6.86
- Matzuo America®Kroaker Frog 2.5" 5/8 oz. #5/0 Soft BaitKroaker Frog 2.5" 5/8 oz. #5/0 Soft Bait by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....Features a unique cupped mouth that spits a large plume of water when poppedEnticing multi-strand legs and dual weedless black nickel Matzuo™ hook$7.09 - $7.29
- Matzuo America®Nano Minnow Hard BaitNano Minnow Hard Bait by Matzuo America®. Little lures with big fish-catching appeal, these versatile mini-baits promote powerful strike responses from Trout, Perch, Panfish and Bass. Sure to be a favorite among ultra-light fishermen...Designed to mimic smaller bitesized baitfishThe Nano Minnow features lifelike 3D eyes, highly reflective prism finish, and quality black chrome Matzuo™ hooks$3.40 - $4.59
- Matzuo America®Porgy/Seabass Bottom Drift RigPorgy/Seabass Bottom Drift Rig by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Matzuo™ Porgy and Seabass Snells feature the latest technology, hi-carbon wire, heat treating, plating, design, and chemically sharpened needle pointsGold baitholder hooks are great with all types of bait for bottom fish$3.35 - $3.36
- Matzuo America®Raibu Swim Shad Soft BaitRaibu Swim Shad Soft Bait by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Precision molded soft plastic shadDurable formula with impeccable action$5.01
- Matzuo America®Salmon/Steelhead Spin 32" 12 lb #2/0 RigSalmon/Steelhead Spin 32" 12 lb #2/0 Rig by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship....These rigs come with 32" leaders with dual #2/0 hooksThese spin rigs give great rotation in the water to attract the biggest Salmon when fishing with cut bait$5.97 - $5.99
- Matzuo America®Shockwave Inline 1/16 oz. Spinner BaitShockwave Inline 1/16 oz. Spinner Bait by Matzuo America®. The Shockwave Inline Spinner is truly cutting-edge in every regard and is certain to shock those elusive lunkers. Trolled slowly in still waters or steadily retrieved in...Matzuo's™ Shockwave takes the spinner to new heights of effectivenesslifelike baitfish shaped bodies, matching holographic blades and treble hooks dressed with Marabou and Flashabou$3.45 - $4.70
- Matzuo America®Sickle™ Cutter Jig HeadsSickle™ Cutter Jig Heads by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Economic, Current Cutter jighead design to cut through strong currentChemically sharpened black nickel Matzuo Sickle™ hook$4.39 - $5.53
- Matzuo America®Sickle™ Weedless Jigs, 5 PiecesSickle™ Weedless Jigs, 5 Pieces by Matzuo America®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Matzuo Sickle™ hook technology with improved shorter shankTitanium Weed guard technology reduces snags, unwanted vegetation and debris$5.85 - $6.02
- Matzuo America®Toryu Shad 2" 3/8 oz. Hard BaitToryu Shad 2" 3/8 oz. Hard Bait by Matzuo America®. This 2" floating shallow running bait is an excellent choice for targeting shallow fish of all species, working snags, docks, or probing submerged weed beds in open water. Dives to 3'.The Toryu Shad features mean eyes that are red in color and a wide body that produces a fish enticing wobbleSuper sharp Matzuo™ front red treble hook and black chrome rear treble hook$3.93
- Matzuo America®Tournament Crank 3D Eyes Hard BaitTournament Crank 3D Eyes Hard Bait by Matzuo America®. This deep-diving rattling crankbait is designed to dive quickly, allowing anglers to effectively target fish holding in deep water structure and along points. The Tournament Crank...Tournament Cranks are deep diving beautiesThe Tournament Crank bait creates a high resonating rattle due to the stainless steel bearings chambered inside the body$4.39 - $4.92
- Mepps®Assortment Basser KitAssortment Basser Kit by Mepps®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at...High quality at an affordable priceExpertly made from premium materials$37.68 - $42.78
- Mepps®Assortment Piker KitAssortment Piker Kit by Mepps®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at...High quality at an affordable priceExpertly made from premium materials$37.46 - $53.75
- Mepps®Assortment Trouter KitAssortment Trouter Kit by Mepps®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at...High quality at an affordable priceExpertly made from premium materials$31.95 - $37.06
- Mepps®Black Fury Bait SetBlack Fury Bait Set by Mepps®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at an...High quality at an affordable priceExpertly made from premium materials$16.09 - $23.49
- Mepps®Bonanza KitBonanza Kit by Mepps®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at an...High quality at an affordable priceExpertly made from premium materials$41.41 - $70.14
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!