Fishing Baits & Lures
Featured Brands
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Mudville Catmaster®#6 Dip Worm Soft Bait#6 Dip Worm Soft Bait by Mudville Catmaster®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.13 - Rapala®29" Giant Lure29" Giant Lure by Rapala®. 29" versions of the Original. Packaged in giant Rapala™ style cartons with legend story. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a...High quality at an affordable priceExpertly made from premium materials$89.53
- Rapala®BX™ Big Brat Hard BaitBX™ Big Brat Hard Bait by Rapala®. The BX™ Big Brat is a bully. Like it's older brother it is badly behaved and always looking for a fight Balsa inner core with an armor coating of rugged copolymer, it is the most durable, fish...Construction - Balsa Core and Copolymer Outer ShellFeatures - Modified Flat Side and a "V" Cut Belly$12.83 - $13.20
- Rapala®BX™ Brat 2" 3/8 oz. Hard BaitBX™ Brat 2" 3/8 oz. Hard Bait by Rapala®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...High quality at an affordable priceExpertly made from premium materials$12.43
- Rapala®DT™ (Dives-To)™ Hard BaitDT™ (Dives-To)™ Hard Bait by Rapala®. The DT™ (Dives-To) series of crankbaits, dive fast to a preset depth and stay in the "strike zone" longer than any than other crankbait on the market. Made from the top seven percent of balsa...Quick-Dive Resting PositionExtra Thin Polycarbonate Lip$11.28
- Rapala®Jointed™ Series Hard BaitJointed™ Series Hard Bait by Rapala®. Slight exaggeration of Rapala's unique baitfish in distress action. Can be fished like the Original Floating, top to bottom. It is the perfect choice after a cold front, when fish are...Balsa Wood ConstructionBroken Back Design$11.23 - $12.38
- Rapala®Original Floating™ Series Hard BaitOriginal Floating™ Series Hard Bait by Rapala®. Still the number one "go-to" lure. Whether twitched on top as a surface bait, retrieved as a shallow runner, weighted with a split shot for medium depth or bottom walked off a three-way...Balsa wood constructionNatural minnow profile$9.93 - $12.71
- Rapala®RipStop™ Series Dual Control Hard BaitRipStop™ Series Dual Control Hard Bait by Rapala®. The RipStop™ tail design creates a fast-ripping, flashing swimbait action. Hard-stopping, forward motion stops on a dime, with a subtle shimmy before coming to a rest, then ever so...Durable 2-Part Plastic with Integrated LipHard Ripping Flash and Hard Stopping Action$12.56 - $13.88
- Rapala®Saltwater Skitter Walk™ Hard BaitSaltwater Skitter Walk™ Hard Bait by Rapala®. Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're "Walking-the-Dog." Imitating a swimming mullet or fleeing baitfish,...Rapala "Walk-the-Dog" ActionWeighted Tail$13.32
- Rapala®Saltwater Skitter Walk™ Hard BaitSaltwater Skitter Walk™ Hard Bait by Rapala®. Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're Walking-the-Dog. Imitating a swimming mullet or fleeing baitfish,...Rapala™ Walk-the-Dog ActionWeighted Tail$13.32
- Rapala®Shad Rap™ Series Hard BaitShad Rap™ Series Hard Bait by Rapala®. The Shad Rap is equally effective whether cast or trolled and is designed to be fished from ultra-slow speeds to super-fast with superior results. Manufactured from industry-leading materials...Classic Rapala™ ActionNatural Baitfish Profile$11.28
- Rapala®Skitter V Series 4" 1/2 oz. #4 Hard BaitSkitter V Series 4" 1/2 oz. #4 Hard Bait by Rapala®. This topwater bait features an exclusive design that radically alters the action of the lure. V-Rap™ body design combined with tail weighted balance allows the lure to cut quick...Translucent Body3D Holographic Eyes$12.93
- Rapala®Skitter Walk™ Hard BaitSkitter Walk™ Hard Bait by Rapala®. Superior construction assures a perfect swimming bait right-out-of-the-box. Toss it out. Pump. Reel. Pump. Reel. You're Walking-the-Dog. This product is made of high-quality materials to serve you...Boasts revolutionary design and distinctive styleEnsures ease of use and excellent efficiency$12.94 - $14.12
- Rapala®X-Rap™ Hard BaitX-Rap™ Hard Bait by Rapala®. The X-Rap™ is "all about the action." It's the perfect size, shape and 3D illusion of a minnow. Prominent scales and lateral line on the fuselage capture and flash light like a beacon. It can be fished...Slashbait™ ActionSuspending on Pause$14.54
- Rapala®X-Rap™ Magnum™ Hard BaitX-Rap™ Magnum™ Hard Bait by Rapala®. X-Rap™ Magnums™ run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap™ Magnums deep. unassisted. Nothing to hinder the action. Each dives to its...Deep-Diving LipModels with Colored Lip for Extra Attraction$27.46
- Rapala®X-Rap™ Magnum™ Series Hard BaitX-Rap™ Magnum™ Series Hard Bait by Rapala®. X-Rap™ Magnums™ run perfect right out of the box, no wasted time tuning. The massive diving-lip takes the X-Rap™ Magnums deep. unassisted. Nothing to hinder the action. Each dives to...Deep Diving LipModels with Colored Lip for Extra Attraction$27.46 - $29.07
- Rapala®X-Rap™ Saltwater Hard BaitX-Rap™ Saltwater Hard Bait by Rapala®. Swimming Action Swimming Action The X-Rap™ Saltwater Lures are designed for trolling or casting. Trolls with classic Rapala™ "wounded-minnow" wobble. Rip it for extreme, erratic Slashbait™...X-Rap™ Slashbait™ ActionTextured Translucent Body$19.23
- Rapala®X-Rap™ Saltwater SubWalk™ Hard BaitX-Rap™ Saltwater SubWalk™ Hard Bait by Rapala®. The adrenaline pumping X-Rap™ Saltwater SubWalk™ is designed to perform a walk-the-dog swimming action just below the surface. Xtreme flash and side-to-side motion, with X-Rap™...X Style Translucent Body3D Holographic Eyes$14.67
- Rapala®X-Rap™ SubWalk™ Hard BaitX-Rap™ SubWalk™ Hard Bait by Rapala®. Swimming just below the surface (0-4'), Walk-The-Dog anglers can use this incredibly effective technique anytime, anywhere. Chop, wind, even rough water can't stop the SubWalk™. Unique lateral...Subsurface "Walk-the-Dog" ActionUnique Lateral Tail Fin$15.82
- South Bend®Blaze™ Rigged Grub Soft Baits, 5 PiecesBlaze™ Rigged Grub Soft Baits, 5 Pieces by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured...Made of the highest quality materialsPre-rigged with a premium Matzuo™ hook$4.22
- South Bend®Crappie 20 lb Rigs, 2 PiecesCrappie 20 lb Rigs, 2 Pieces by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsStainless steel extension arms that allow minnow to swim without touching the line$1.12
- South Bend®Handcrafted Crappie Jigs, 3 PiecesHandcrafted Crappie Jigs, 3 Pieces by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsPerfect blend of leading innovations and superior workmanship$1.47
- South Bend®Kast-A-Way™ SpoonKast-A-Way™ Spoon by South Bend®. Unique shape and balance of the Kast-A-Way spoon creates a dancing, shimmering action that attracts all game fish. Air flow design for extra long casts to those hard-to-reach spots. Manufactured from...Made of the highest quality materialsPerfect blend of leading innovations and superior workmanship$2.02 - $2.87
- South Bend®Non-Lead Round Jig HeadsNon-Lead Round Jig Heads by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsPerfect blend of leading innovations and superior workmanship$3.36
- South Bend®Super SpoonSuper Spoon by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading...Made of the highest quality materialsSpoons display an irresistible wobbling motion$1.90 - $2.46
- South Bend®Unpainted Jig Heads, 20 PiecesUnpainted Jig Heads, 20 Pieces by South Bend®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Made of the highest quality materialsPerfect blend of leading innovations and superior workmanship$3.65
- Strike King®3" Rage Chunk Trailer Soft Baits3" Rage Chunk Trailer Soft Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...Strike King Soft BaitsShort, fat body$11.58
- Strike King®3.5" Rage Menace Craw Soft Baits3.5" Rage Menace Craw Soft Baits by Strike King®. The Strike King Rage Tail™ Twin Tail Menace Grub is a soft plastic double-tail grub with an attitude! Bass are helpless to resist its crazy tail action, even at slow fall or retrieve...Twin tailsCrazy tail action$11.58
- Strike King®Baby Rage Bug 3" Craw Soft BaitsBaby Rage Bug 3" Craw Soft Baits by Strike King®. The Rage Tail lure's unique and exclusive tail design is engineered like no other soft plastic bait. Each is designed with a specific purpose and uses customized hi-grade plastics for...Unique and exclusive tail designCustomized hi-grade plastics$11.58
- Strike King®Baby Rage Craw 3" Soft BaitsBaby Rage Craw 3" Soft Baits by Strike King®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...High quality at an affordable priceExpertly made from premium materials$11.58
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!