Fishing Baits & Lures
Featured Brands
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Apex Tackle®Curly Tail Grubs Soft BaitsCurly Tail Grubs Soft Baits by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$1.82 - $2.04 - Apex Tackle®Lifelike Treble Hook SpoonLifelike Treble Hook Spoon by Apex Tackle®. Each spoon has a lifelike image and flapper tail that are sure to fool the most finicky fish. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Treble HooksExpertly crafted utilizing advanced technologies$4.45 - $4.46
- Apex Tackle®Rattle Jig HeadsRattle Jig Heads by Apex Tackle®. The added rattle helps fish find your bait even in the most stained or murky water. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$3.08 - $3.10
- Apex Tackle®Shad Soft BaitShad Soft Bait by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and enduring value....Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Special X-Strong Round Head JigSpecial X-Strong Round Head Jig by Apex Tackle®. Special X-Strong Thru-Head Construction is a huge improvement over traditional round head jigs. The unique construction provides incredible strength and does not split soft plastics with...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$4.68 - $5.30
- Apex Tackle®Standup Jig HeadsStandup Jig Heads by Apex Tackle®. The added rattle helps fish find your bait even in the most stained or murky water. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$3.53
- Apex Tackle®Walleye 48" 14 lb Sping RigWalleye 48" 14 lb Sping Rig by Apex Tackle®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Walleye A Plug 14 lb #4 RigWalleye A Plug 14 lb #4 Rig by Apex Tackle®. Literally hundreds of thousands of walleye have been caught on the APEX A-Plug, since its introduction in the 90`s. Length of leader - 48". Manufactured from industry-leading materials using...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.70
- Apex Tackle®Whiplash Jig, 3 PiecesWhiplash Jig, 3 Pieces by Apex Tackle®. With its rotating propeller to call in fish from a distance and tremendous paint finishes, this jig is sure to be around for a long time. Manufactured from industry-leading materials using...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$3.28 - $3.80
- Apex Tackle®Worm Wiggler 7-1/2" #6 Hard BaitWorm Wiggler 7-1/2" #6 Hard Bait by Apex Tackle®. The flutter spoon rigged with a worm creates a tantalizing meal for any walleye. Typically fished behind snap weights or on lead core line to desired depth. One of the newest, hottest...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$5.56
- Berkley®ChoppoChoppo by Berkley®. 1 Piece. Topwater. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo Hard BaitsChoppo Hard Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at an...Enhanced propeller surface area for maximum surface disturbanceSwims straight at a variety of speeds$15.60
- Berkley®Flipping JigFlipping Jig by Berkley®. 1 Piece. Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply...PowerBait® Silicone SkirtsStout, needle point Fusion19™ hook$8.16
- Berkley®Frittside Biggun CrankFrittside Biggun Crank by Berkley®. 1 Piece. 2-4/5". 3/7 oz. 2'-5'. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Frittside CrankbaitFrittside Crankbait by Berkley®. 1 Piece. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Frittside Jr CrankbaitFrittside Jr Crankbait by Berkley®. 1 Piece. 2". 1/4 oz. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Fusion19 Swimbait JigheadFusion19 Swimbait Jighead by Berkley®. 3 Pieces. 3/0 Hook Size. Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull...Needle point for easier penetrationHigh-definition detail for realistic look$9.63 - $9.93
- Berkley®Gulp Alive Saltwater PaddleshadGulp Alive Saltwater Paddleshad by Berkley®. 1 Piece. Pint. The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation in...Lifelike baitfish profile with optimized nose for rigging jigheadsSoft plyable Gulp! formula delivers our best paddletail action$19.58 - $22.93
- Berkley®Gulp! Alive!™ Cricket 1" Soft BaitGulp! Alive!™ Cricket 1" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge...Lifelike detail imitates natural preyAlways easy to store in your tackle box$10.31
- Berkley®Gulp! Alive!™ Jerk Shad 5" Soft BaitGulp! Alive!™ Jerk Shad 5" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge...Erratic darting motion imitates struggling baitfishDesigned to target fish suspending or holding in vertical cover$22.93
- Berkley®Gulp! Alive!™ Minnow 1" Soft BaitGulp! Alive!™ Minnow 1" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its...Each bait has a natural presentation in action, scent, and tasteReplaces live Minnows for durable, long lasting results$10.31
- Berkley®Gulp! Alive!™ Saltwater Swimming Mullet Soft BaitsGulp! Alive!™ Saltwater Swimming Mullet Soft Baits by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...Realistic head and body designHigh action swimming tail$22.93
- Berkley®Gulp! Alive!™ Shrimp 3" Soft BaitGulp! Alive!™ Shrimp 3" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$22.93
- Berkley®Gulp! Alive!™ Shrimp 4" Soft BaitGulp! Alive!™ Shrimp 4" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$22.93 - $23.52
- Berkley®Gulp!™ Jigging Grub 4" Soft BaitsGulp!™ Jigging Grub 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Proven shape with great action on slow retrieveGreat on jigs, dropshots and plain hooks$12.11
- Berkley®Gulp!™ Mantis Shrimp 3" Soft BaitsGulp!™ Mantis Shrimp 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...High action appendages attract more fishRig and fish using any technique appropriate for live shrimp$12.72
- Berkley®Gulp!™ Minnow 2.5" Soft BaitsGulp!™ Minnow 2.5" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Replaces the real thingWater-based formula has lifelike taste and texture$12.11
- Berkley®Gulp!™ Minnow 4" Soft BaitsGulp!™ Minnow 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Replaces the real thingWater-based formula has lifelike taste and texture$12.11 - $12.72
- Berkley®Gulp!™ Mud Minnow/Croaker 4" Soft BaitsGulp!™ Mud Minnow/Croaker 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using...Mimics popular coastal live baitfishIdeal for all rigging options$12.11
- Berkley®Gulp!™ Peeler Crab 2" Molting Soft Baits, 5 PiecesGulp!™ Peeler Crab 2" Molting Soft Baits, 5 Pieces by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish. Berkley™ Gulp truly is the next generation in soft bait.Rig as is or like a live crabLooks, feels and smells like live peeler crab.$12.11
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!