Fishing Baits & Lures
Featured Brands
-
Berkley®Gulp!™ Pogy 3" Soft BaitsGulp!™ Pogy 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art technology...Vibrating tail actionIdeal reaction bait for redfish, trout, bass and other saltwater species$12.11 - Berkley®Gulp!™ Ripple Mullet 4" Soft BaitsGulp!™ Ripple Mullet 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Incredible paddle tail swimming actionUnique ribbed shaped creates increased water disturbance$12.11
- Berkley®Gulp!™ Saltwater Jerk Shad Soft BaitsGulp!™ Saltwater Jerk Shad Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Erratic darting motion imitates struggling baitfishDarting quick glide will entice strikes$12.11 - $13.43
- Berkley®Gulp!™ Shrimp Soft BaitsGulp!™ Shrimp Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art technology...Looks, feels and smells like live shrimpRig and fish using any technique appropriate for live shrimp$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 3" Soft BaitsGulp!™ Swimming Mullet 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 4" Soft BaitsGulp!™ Swimming Mullet 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 5" Soft BaitsGulp!™ Swimming Mullet 5" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®PowerBait Agent E SwimPowerBait Agent E Swim by Berkley®. 2 Pieces. The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity...All NEW bait design by Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers!Bottom dwelling swimbait has an ultra-low center-of-gravity internal weight, and skids along the bottom to imitate lifelike bottom dwelling prey$11.43 - $12.95
- Berkley®PowerBait Buzzn Speed ToadPowerBait Buzzn Speed Toad by Berkley®. 5 Pieces. 4.25". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Serrated feet buzz and cut the water surface creating strike-provoking water disturbance and sound!Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience$7.19 - $8.11
- Berkley®PowerBait Crash CrawPowerBait Crash Craw by Berkley®. Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy...Designed by Major League Fishing pro Scott SuggsCompact profile allows this bait to excel in a variety of situations$10.04
- Berkley®PowerBait GillyPowerBait Gilly by Berkley®. The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The...Pro Design by Bassmaster Classic® Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influenceUnbelievably natural presentation in shape, color, and action$11.81 - $12.95
- Berkley®PowerBait Grass PigPowerBait Grass Pig by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...The ever-popular Bobby Lane design has been taken to the next levelBody and tail design creates an irresistible wiggle$7.19 - $10.04
- Berkley®PowerBait MaxScent Flat WormPowerBait MaxScent Flat Worm by Berkley®. 8 Pieces. 4-1/4". The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...Slender baitfish profilePerfect drop shot bait that quivers and wiggles with the smallest movements$11.63
- Berkley®PowerBait MaxScent Lil GeneralPowerBait MaxScent Lil General by Berkley®. 8 Pieces. 2-3/4". The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse...2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavorDesigned to perfectly pair with Half Head and Ned style jigheads$11.63
- Berkley®PowerBait Meaty ChunkPowerBait Meaty Chunk by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$8.66 - $9.78
- Berkley®PowerBait Pit BossPowerBait Pit Boss by Berkley®. 8 Pieces. 4". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....The ever-popular Skeet Reese design has been taken to the next levelDesigned to mimic both bait fish and crawfish$9.78
- Berkley®PowerBait Power Floating Trout WormPowerBait Power Floating Trout Worm by Berkley®. 10 Pieces. 3". Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Unique segmented body for more vibration and swimming actionMore surface area for more PowerBait® flavor$7.19 - $8.66
- Berkley®PowerBait Power LizardPowerBait Power Lizard by Berkley®. 9 Pieces. 6". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...A classic is now improved for high action even at the slowest speedsGreat for Carolina rigs and bed fishing$9.78
- Berkley®PowerBait Power WormsPowerBait Power Worms by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Ribbontail design swims naturally on the fall with twitches and short hopsSoft but firm texture irresistible to fish$9.78 - $37.72
- Berkley®PowerBait Pre-Rigged Swim ShadPowerBait Pre-Rigged Swim Shad by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....Pre-rigged and ready to fishLifelike detail, 3D eyes, holographic inserts$9.01 - $10.00
- Berkley®PowerBait Ripple ShadPowerBait Ripple Shad by Berkley®. 5 Pieces. 4". Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Unique segmented body for more vibration and swimming actionMore surface area for more PowerBait® flavor$10.04
- Berkley®PowerBait Speed BossPowerBait Speed Boss by Berkley®. Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum...Pro-designed by Bassmaster Classic® Champion Skeet ReeseEnticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile$9.78
- Berkley®PowerBait The DealPowerBait The Deal by Berkley®. Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the...Pro-designed by Skeet ReeseHigh-sided shad profile ads bulk and presence$11.43
- Berkley®PowerBait The GeneralPowerBait The General by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Nine NEW eye-popping colors!Classic stick bait wiggle action$9.78
- Berkley®PowerBait™ Meaty Chunk 2-3/4" Sapphire Blue Soft BaitsPowerBait™ Meaty Chunk 2-3/4" Sapphire Blue Soft Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$9.78
- Berkley®PowerBait™ Meaty Chunk 3.5" Soft BaitsPowerBait™ Meaty Chunk 3.5" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$8.66
- Berkley®PowerBait™ Power Worms™ 10" Soft BaitsPowerBait™ Power Worms™ 10" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Ribbontail design swims naturally on the fall with twitches and shorthopsSoft but firm texture irresistible to fish$9.78
- Berkley®PowerBait™ Power Worms™ 7" Soft BaitsPowerBait™ Power Worms™ 7" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Ribbontail design swims naturally on the fall with twitches and shorthopsSoft but firm texture irresistible to fish$9.78 - $37.72
- Berkley®PowerBait™ Power™ Floating Trout Worm 3" Soft BaitsPowerBait™ Power™ Floating Trout Worm 3" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the...Replicates trout-attracting features of small worms and other forageLively action gives a lifelike presentation$8.66
- Berkley®PowerBait™ Power™ Lizard 6" Soft BaitsPowerBait™ Power™ Lizard 6" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...A classic is now improved for high action even at the slowest speedsGreat for Carolina rigs and bed fishing$9.78
Fishing has always been one of the most favorite hobbies for many people. Even those who aren’t fishing regularly are often attracted by the idea of getting out on the water to catch fish. But to make fishing a truly rewarding experience, you need to have all the necessary fishing tackle. If you’re looking for baits or lures to increase your success rate, you’ve come to the right place. In our online store, we’ve gathered an extensive selection of premium quality baits and lures to meet the needs of those who enjoy spending time outdoors with a fishing rod in their hand.
Artificial baits or lures come in a variety of styles, sizes and colors and are used to attract the attention of the fish, making it think it sees natural food. Seven major types of lures include jigs, spoons, crankbaits, spinners, flies, bass worms, and surface lures. All lures can also be divided into two broad categories: hard and soft lures. The first type is usually a plastic lure with several treble hooks, while the latter is a rubber or latex lure that comes with a jig head. Lures offer several advantages over live baits. They can be easily cleaned after each use, which makes them more hygienic compared to live baits. What’s more, they allow you to stay in motion, so you can quickly cover more water. No matter what type of fish you’re going to catch, we have the bait or lure that’s right for you. Everything from animal-shaped baits like fishing bait worms, shrimps, flies, frogs and fish to spoon lures and much more, you’re sure to make fishing fast and productive pastime!