Berkley Marine Baits & Lures
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Berkley®Frittside™ Junior Hard BaitsFrittside™ Junior Hard Baits by Berkley®. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83 - Berkley®Fusion19™ Swimbait JigheadFusion19™ Swimbait Jighead by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great...Needle point for easier penetrationHigh-definition detail for realistic look$9.63 - $9.93
- Berkley®Gulp! Alive!™ Saltwater Jerk Shad Soft BaitsGulp! Alive!™ Saltwater Jerk Shad Soft Baits by Berkley®. Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...Erratic darting motion imitates struggling baitfishDesigned to target fish suspending or holding in vertical cover$22.93
- Berkley®Gulp! Alive!™ Saltwater Paddleshad Soft BaitsGulp! Alive!™ Saltwater Paddleshad Soft Baits by Berkley®. The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation...Lifelike baitfish profile with optimized nose for rigging jigheadsSoft plyable Gulp! formula delivers our best paddletail action$22.93
- Berkley®Gulp! Alive!™ Shrimp Half Pint Soft BaitsGulp! Alive!™ Shrimp Half Pint Soft Baits by Berkley®. Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$14.25
- Berkley®Gulp!™ Grub Soft BaitsGulp!™ Grub Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Proven tail action design swims under all conditionsColors selected by two Top Walleye Pros$12.11
- Berkley®Gulp!™ Saltwater Grub Soft BaitsGulp!™ Saltwater Grub Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Now available in the big 8” size!Favorite for all saltwater species when targeting big fish$13.11
- Berkley®Gulp!™ Saltwater Paddleshad Soft BaitsGulp!™ Saltwater Paddleshad Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Lifelike baitfish profile with optimized nose for rigging jigheadsSoft plyable Gulp! formula delivers our best paddletail action$12.11 - $12.72
- Berkley®J-Walker 100 Saltwater Hard BaitsJ-Walker 100 Saltwater Hard Baits by Berkley®. Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design...Tail-weighted design tuned for casting distanceAttractive, easy-to-start walking action that can be worked at a variety of speeds$14.05 - $14.23
- Berkley®J-Walker 120 Saltwater Hard BaitsJ-Walker 120 Saltwater Hard Baits by Berkley®. Whether you are a weekend warrior or a seasoned pro, this classic top water lure is designed to deliver explosive top water action. Berkley J-Walkers feature a sleek tail weighted design...Tail-weighted design tuned for casting distanceAttractive, easy-to-start walking action that can be worked at a variety of speeds$14.05 - $14.23
- Berkley®PowerBait™ Agent E Soft BaitsPowerBait™ Agent E Soft Baits by Berkley®. The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and...All NEW bait design by Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers!Bottom dwelling swimbait has an ultra-low center-of-gravity internal weight, and skids along the bottom to imitate lifelike bottom dwelling prey$11.43 - $12.95
- Berkley®PowerBait™ Beat'n Paddle Frog Soft BaitsPowerBait™ Beat'n Paddle Frog Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Paddle tail style feet beat the water with a sound bass want to crushUltra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience$10.04 - $11.43
- Berkley®PowerBait™ Chigger Craw Soft BaitsPowerBait™ Chigger Craw Soft Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...High action pinchersHigh quality at an affordable price$9.78
- Berkley®PowerBait™ Gilly Soft BaitsPowerBait™ Gilly Soft Baits by Berkley®. The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and...Pro Design by Bassmaster Classic Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influenceUnbelievably natural presentation in shape, color, and action$11.81
- Berkley®PowerBait™ Grass Pig Soft BaitsPowerBait™ Grass Pig Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Now available in HD Tru Color!The ever-popular Bobby Lane design has been taken to the next level$8.86 - $10.04
- Berkley®PowerBait™ Hollow Belly Soft BaitsPowerBait™ Hollow Belly Soft Baits by Berkley®. Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait...Great action on fast and slow retrievesAn old favorite is back with the same exact shape & softness in new catching colors!$12.95
- Berkley®PowerBait™ MaxScent Flat Worm Soft BaitsPowerBait™ MaxScent Flat Worm Soft Baits by Berkley®. The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...Now available in larger 4.25" sizeSlender baitfish profile$11.63
- Berkley®PowerBait™ Pit Boss Soft BaitsPowerBait™ Pit Boss Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....The ever-popular Skeet Reese design has been taken to the next levelDesigned to mimic both bait fish and crawfish$9.78
- Berkley®PowerBait™ Pre-Rigged Swim Shad Soft BaitsPowerBait™ Pre-Rigged Swim Shad Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Now available in HD Tru Color!Pre-rigged and ready to fish$9.01 - $10.00
- Berkley®PowerBait™ Ripple Shad Soft BaitsPowerBait™ Ripple Shad Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Unique segmented body for more vibration and swimming actionMore surface area for better scent dispersion$10.04
- Berkley®PowerBait™ Speed Boss Soft BaitsPowerBait™ Speed Boss Soft Baits by Berkley®. Designed by Bassmaster Classic winner Skeet Reese. The Berkley PowerBait Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for...Pro-designed by Bassmaster Classic Champion Skeet ReeseEnticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile$9.78
- Berkley®PowerBait™ The Boss Grub Soft BaitsPowerBait™ The Boss Grub Soft Baits by Berkley®. Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The...Pro-designed by Bassmaster Classic Champion Skeet ReeseEnticing finesse profile of a grub with the proven fast action of the Pit Boss style legs for maximum water disturbance in a chunkier profile$10.04
- Berkley®PowerBait™ The General Soft BaitsPowerBait™ The General Soft Baits by Berkley®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...High quality at an affordable priceExpertly made from premium materials$9.78
- Berkley®Spy Hard BaitsSpy Hard Baits by Berkley®. A new level of Berkley finesse. The SPY has been fine-tuned by Professional angler, Josh Bertrand, to perform in the toughest clear water situations. The compact profile offers a slightly different and...Tight action and exaggerated side flash excels in tough conditionsContinuous shimmy during the fall draws strikes from a distance$15.60
- Berkley®Swim JigSwim Jig by Berkley®. Topped off with an irresistible PowerBait flavored skirt and a Fusion19™ hook, the Berkley Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more fish in the...PowerBait Silicone SkirtsNeedle point Fusion19™ hook$8.16
- Berkley®Choppo (BHBCP75-GHW)Choppo (BHBCP75-GHW) by Berkley®. 1 Piece. 1/2 oz. Topwater. Ghost White. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo (BHBCP105-HDTFS)Choppo (BHBCP105-HDTFS) by Berkley®. 1 Piece. 3/4 oz. Topwater. HD Threadfin Shad. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo (BHBCP120-HDBLG)Choppo (BHBCP120-HDBLG) by Berkley®. 1 Piece. 1 oz. Topwater. HD Bluegill. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo (BHBCP105-GHW)Choppo (BHBCP105-GHW) by Berkley®. 1 Piece. 3/4 oz. Topwater. Ghost White. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo (BHBCP75-BKCH)Choppo (BHBCP75-BKCH) by Berkley®. 1 Piece. 1/2 oz. Topwater. Black Chrome. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the...Easy-to-use top water lureDurable, cupped propeller tail$15.60
