Berkley Marine Baits & Lures
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Berkley®PowerBait GillyPowerBait Gilly by Berkley®. The PowerBait® Gilly is Pro Designed by Bassmaster Classic® Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and action. The...Pro Design by Bassmaster Classic® Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influenceUnbelievably natural presentation in shape, color, and action$11.81 - $12.95 - Berkley®PowerBait Grass PigPowerBait Grass Pig by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...The ever-popular Bobby Lane design has been taken to the next levelBody and tail design creates an irresistible wiggle$7.19 - $10.04
- Berkley®PowerBait MaxScent Flat WormPowerBait MaxScent Flat Worm by Berkley®. 8 Pieces. 4-1/4". The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...Slender baitfish profilePerfect drop shot bait that quivers and wiggles with the smallest movements$11.63
- Berkley®PowerBait MaxScent Lil GeneralPowerBait MaxScent Lil General by Berkley®. 8 Pieces. 2-3/4". The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse...2.75" stick bait profile with ribbed texture to kick up debris and provide more surface area for maximum scent and flavorDesigned to perfectly pair with Half Head and Ned style jigheads$11.63
- Berkley®PowerBait Meaty ChunkPowerBait Meaty Chunk by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$8.66 - $9.78
- Berkley®PowerBait Pit BossPowerBait Pit Boss by Berkley®. 8 Pieces. 4". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....The ever-popular Skeet Reese design has been taken to the next levelDesigned to mimic both bait fish and crawfish$9.78
- Berkley®PowerBait Power Floating Trout WormPowerBait Power Floating Trout Worm by Berkley®. 10 Pieces. 3". Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Unique segmented body for more vibration and swimming actionMore surface area for more PowerBait® flavor$7.19 - $8.66
- Berkley®PowerBait Power LizardPowerBait Power Lizard by Berkley®. 9 Pieces. 6". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...A classic is now improved for high action even at the slowest speedsGreat for Carolina rigs and bed fishing$9.78
- Berkley®PowerBait Power WormsPowerBait Power Worms by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Ribbontail design swims naturally on the fall with twitches and short hopsSoft but firm texture irresistible to fish$9.78 - $37.72
- Berkley®PowerBait Pre-Rigged Swim ShadPowerBait Pre-Rigged Swim Shad by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....Pre-rigged and ready to fishLifelike detail, 3D eyes, holographic inserts$9.01 - $10.00
- Berkley®PowerBait Ripple ShadPowerBait Ripple Shad by Berkley®. 5 Pieces. 4". Berkley PowerBait makes novice anglers good, and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Unique segmented body for more vibration and swimming actionMore surface area for more PowerBait® flavor$10.04
- Berkley®PowerBait Speed BossPowerBait Speed Boss by Berkley®. Designed by Bassmaster Classic® winner Skeet Reese. The Berkley® PowerBait® Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for maximum...Pro-designed by Bassmaster Classic® Champion Skeet ReeseEnticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile$9.78
- Berkley®PowerBait The DealPowerBait The Deal by Berkley®. Designed by pro angler Skeet Reese, the Berkley® PowerBait® The Deal features a high sided shad profile that adds bulk and presence. Its super high action tails mimic fleeing baitfish and amp up the...Pro-designed by Skeet ReeseHigh-sided shad profile ads bulk and presence$11.43
- Berkley®PowerBait The GeneralPowerBait The General by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula. Fish love...Nine NEW eye-popping colors!Classic stick bait wiggle action$9.78
- Berkley®PowerBait™ Meaty Chunk 2-3/4" Sapphire Blue Soft BaitsPowerBait™ Meaty Chunk 2-3/4" Sapphire Blue Soft Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$9.78
- Berkley®PowerBait™ Meaty Chunk 3.5" Soft BaitsPowerBait™ Meaty Chunk 3.5" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Classic jig trailerExtra bumps add texture and more surface area for more PowerBait flavor$8.66
- Berkley®PowerBait™ Power Worms™ 10" Soft BaitsPowerBait™ Power Worms™ 10" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Ribbontail design swims naturally on the fall with twitches and shorthopsSoft but firm texture irresistible to fish$9.78
- Berkley®PowerBait™ Power Worms™ 7" Soft BaitsPowerBait™ Power Worms™ 7" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...Ribbontail design swims naturally on the fall with twitches and shorthopsSoft but firm texture irresistible to fish$9.78 - $37.72
- Berkley®PowerBait™ Power™ Floating Trout Worm 3" Soft BaitsPowerBait™ Power™ Floating Trout Worm 3" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the...Replicates trout-attracting features of small worms and other forageLively action gives a lifelike presentation$8.66
- Berkley®PowerBait™ Power™ Lizard 6" Soft BaitsPowerBait™ Power™ Lizard 6" Soft Baits by Berkley®. Berkley™ PowerBait makes novice anglers good and good anglers great. Berkley™ scientists have spent over 25 years perfecting an irresistible scent and flavor the exclusive...A classic is now improved for high action even at the slowest speedsGreat for Carolina rigs and bed fishing$9.78
- Berkley®PowerBait™ Rattle Shrimp Soft BaitsPowerBait™ Rattle Shrimp Soft Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...Lifelike look, feel, action, smell and taste of a live/frozen shrimp with less mess and long lastingPre-rigged and weighted for optimal lifelike action on every cast$11.43
- Berkley®Stunna Fishing BaitStunna Fishing Bait by Berkley®. 1 Piece. 1/2 oz. Hank Cherry’s winning modifications with a jerkbait led him to the title of Bassmaster Classic® Champion. Born from Hank’s vast knowledge and Berkley® design expertise, the...Made with the finest materials to offer premium qualityUnique design to help you show off your personal style$19.82
- Berkley®Swim JigSwim Jig by Berkley®. 1 Piece. Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Swim Jig features all the right things in all the right places for a high-quality jig that simply puts more...PowerBait® Silicone SkirtsNeedle point Fusion19™ hook$8.16
- Berkley®WakeBull 2.3" Hard BaitWakeBull 2.3" Hard Bait by Berkley®. Offering a tempting surface waking action at any speed, the Berkley™ WakeBull combines the popular Squarebull body with a shallow pitched bill and tail wagging action. It's bill and well-balanced...Alluring tail wag at a variety of speedsTapered back adds flash and surface disturbance$12.31
- Berkley®WakeBull Wake BaitWakeBull Wake Bait by Berkley®. 1 Piece. 2-1/4". 2/5 oz. Offering a tempting surface waking action at any speed, the Berkley® WakeBull combines the popular Squarebull body with a shallow pitched bill and tail-wagging action. Its bill...Alluring tail wag at a variety of speedsTapered back adds flash and surface disturbance$12.31
- Berkley®Choppo Saltwater Hard BaitsChoppo Saltwater Hard Baits by Berkley®. Whether you are a weekend warrior or a seasoned pro, this easy-to-use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley Choppo around cover and in open...Easy-to-use top water lureDurable, cupped propeller tail$17.33 - $17.60
- Berkley®Flipping JigFlipping Jig by Berkley®. Topped off with an irresistible PowerBait flavored skirt and a Fusion19™ hook, the Berkley Football jig features all the right things in all the right places for a high-quality jig that simply puts more fish...PowerBait Silicone SkirtsStout, needle point Fusion19™ hook$8.16
- Berkley®Football JigFootball Jig by Berkley®. Topped off with an irresistible PowerBait flavored skirt and a Fusion19™ hook, the Berkley Football jig features all the right things in all the right places for a high-quality jig that simply puts more fish...PowerBait Silicone SkirtsStout, needle Point Fusion19™ hook$8.16
- Berkley®Frittside™ Biggun Hard BaitsFrittside™ Biggun Hard Baits by Berkley®. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Frittside™ Hard BaitsFrittside™ Hard Baits by Berkley®. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley Frittside crankbait features the same proven action that won David Fritts the Bassmaster...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
