Berkley Marine Baits & Lures
- Berkley®ChoppoChoppo by Berkley®. 1 Piece. Topwater. Whether you are a weekend warrior or a seasoned pro, this easy to use top water lure is designed to deliver explosive top water action. Chunk and wind the Berkley® Choppo around cover and in open...Easy-to-use top water lureDurable, cupped propeller tail$15.60
- Berkley®Choppo Hard BaitsChoppo Hard Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver great quality at an...Enhanced propeller surface area for maximum surface disturbanceSwims straight at a variety of speeds$15.60
- Berkley®Flipping JigFlipping Jig by Berkley®. 1 Piece. Topped off with an irresistible PowerBait® flavored skirt and a Fusion19™ hook, the Berkley® Flippin’ jig features all the right things in all the right places for a high-quality jig that simply...PowerBait® Silicone SkirtsStout, needle point Fusion19™ hook$8.16
- Berkley®Frittside Biggun CrankFrittside Biggun Crank by Berkley®. 1 Piece. 2-4/5". 3/7 oz. 2'-5'. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Frittside CrankbaitFrittside Crankbait by Berkley®. 1 Piece. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David Fritts the...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Frittside Jr CrankbaitFrittside Jr Crankbait by Berkley®. 1 Piece. 2". 1/4 oz. Another take on a classic bait design with legendary crankbait angler and designer David Fritts. The Berkley® Frittside crankbait features the same proven action that won David...Classic flat side profile mimics a variety of species and creates the most flash of any Berkley crankbaitTight balsa-like thumping actions for tough conditions$14.83
- Berkley®Fusion19 Swimbait JigheadFusion19 Swimbait Jighead by Berkley®. 3 Pieces. 3/0 Hook Size. Berkley Fusion19™ hooks are for everyone, from the novice to the avid angler. The Swimbait Jig Head features an ultra-realistic look and feel with a custom 40-degree pull...Needle point for easier penetrationHigh-definition detail for realistic look$9.63 - $9.93
- Berkley®Gulp Alive Saltwater PaddleshadGulp Alive Saltwater Paddleshad by Berkley®. 1 Piece. Pint. The extreme scent dispersion of Gulp! and Gulp! Alive! expands the strike zone, allowing you to catch more fish! Berkley Gulp! and Gulp! Alive! truly are the next generation in...Lifelike baitfish profile with optimized nose for rigging jigheadsSoft plyable Gulp! formula delivers our best paddletail action$19.58 - $22.93
- Berkley®Gulp! Alive!™ Cricket 1" Soft BaitGulp! Alive!™ Cricket 1" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge...Lifelike detail imitates natural preyAlways easy to store in your tackle box$10.31
- Berkley®Gulp! Alive!™ Jerk Shad 5" Soft BaitGulp! Alive!™ Jerk Shad 5" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge...Erratic darting motion imitates struggling baitfishDesigned to target fish suspending or holding in vertical cover$22.93
- Berkley®Gulp! Alive!™ Minnow 1" Soft BaitGulp! Alive!™ Minnow 1" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the jar to ReCharge its...Each bait has a natural presentation in action, scent, and tasteReplaces live Minnows for durable, long lasting results$10.31
- Berkley®Gulp! Alive!™ Saltwater Swimming Mullet Soft BaitsGulp! Alive!™ Saltwater Swimming Mullet Soft Baits by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the...Realistic head and body designHigh action swimming tail$22.93
- Berkley®Gulp! Alive!™ Shrimp 3" Soft BaitGulp! Alive!™ Shrimp 3" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$22.93
- Berkley®Gulp! Alive!™ Shrimp 4" Soft BaitGulp! Alive!™ Shrimp 4" Soft Bait by Berkley®. Gulp Alive baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to ReCharge its...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$22.93 - $23.52
- Berkley®Gulp!™ Jigging Grub 4" Soft BaitsGulp!™ Jigging Grub 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Proven shape with great action on slow retrieveGreat on jigs, dropshots and plain hooks$12.11
- Berkley®Gulp!™ Mantis Shrimp 3" Soft BaitsGulp!™ Mantis Shrimp 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...High action appendages attract more fishRig and fish using any technique appropriate for live shrimp$12.72
- Berkley®Gulp!™ Minnow 2.5" Soft BaitsGulp!™ Minnow 2.5" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Replaces the real thingWater-based formula has lifelike taste and texture$12.11
- Berkley®Gulp!™ Minnow 4" Soft BaitsGulp!™ Minnow 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Replaces the real thingWater-based formula has lifelike taste and texture$12.11 - $12.72
- Berkley®Gulp!™ Mud Minnow/Croaker 4" Soft BaitsGulp!™ Mud Minnow/Croaker 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using...Mimics popular coastal live baitfishIdeal for all rigging options$12.11
- Berkley®Gulp!™ Peeler Crab 2" Molting Soft Baits, 5 PiecesGulp!™ Peeler Crab 2" Molting Soft Baits, 5 Pieces by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish. Berkley™ Gulp truly is the next generation in soft bait.Rig as is or like a live crabLooks, feels and smells like live peeler crab.$12.11
- Berkley®Gulp!™ Pogy 3" Soft BaitsGulp!™ Pogy 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art technology...Vibrating tail actionIdeal reaction bait for redfish, trout, bass and other saltwater species$12.11
- Berkley®Gulp!™ Ripple Mullet 4" Soft BaitsGulp!™ Ripple Mullet 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Incredible paddle tail swimming actionUnique ribbed shaped creates increased water disturbance$12.11
- Berkley®Gulp!™ Saltwater Jerk Shad Soft BaitsGulp!™ Saltwater Jerk Shad Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Erratic darting motion imitates struggling baitfishDarting quick glide will entice strikes$12.11 - $13.43
- Berkley®Gulp!™ Shrimp Soft BaitsGulp!™ Shrimp Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art technology...Looks, feels and smells like live shrimpRig and fish using any technique appropriate for live shrimp$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 3" Soft BaitsGulp!™ Swimming Mullet 3" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 4" Soft BaitsGulp!™ Swimming Mullet 4" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®Gulp!™ Swimming Mullet 5" Soft BaitsGulp!™ Swimming Mullet 5" Soft Baits by Berkley®. The extreme scent dispersion of Gulp expands the strike zone allowing you to catch more fish Berkley™ Gulp truly is the next generation in soft bait. Designed using state-of-the-art...Realistic head and body designHigh action swimming tail$12.11 - $12.72
- Berkley®PowerBait Agent E SwimPowerBait Agent E Swim by Berkley®. 2 Pieces. The PowerBait® Agent E is the latest creation from Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity...All NEW bait design by Bassmaster Classic® and MLF Bass Pro Tour Champion Edwin Evers!Bottom dwelling swimbait has an ultra-low center-of-gravity internal weight, and skids along the bottom to imitate lifelike bottom dwelling prey$11.43 - $12.95
- Berkley®PowerBait Buzzn Speed ToadPowerBait Buzzn Speed Toad by Berkley®. 5 Pieces. 4.25". Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Serrated feet buzz and cut the water surface creating strike-provoking water disturbance and sound!Ultra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience$7.19 - $8.11
- Berkley®PowerBait Crash CrawPowerBait Crash Craw by Berkley®. Designed by Major League Fishing pro Scott Suggs, the Crash Craws compact profile allows this bait to excel in a variety of situations. The rib design hides the hook for effortless gliding through heavy...Designed by Major League Fishing pro Scott SuggsCompact profile allows this bait to excel in a variety of situations$10.04