Fishing Soft Baits
- Berkley®Gulp! Alive!™ Shrimp Half Pint Soft BaitsGulp! Alive!™ Shrimp Half Pint Soft Baits by Berkley®. Gulp! Alive! baits offer the best alternative to live bait ever produced. The baits are soaked in the powerful attractant to catch more fish. Put the bait back in the bucket to...Each bait has a natural presentation in action, scent, and tasteRig and fish using any technique appropriate for live shrimp$14.25
- Berkley®Gulp!™ Grub Soft BaitsGulp!™ Grub Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Proven tail action design swims under all conditionsColors selected by two Top Walleye Pros$12.11
- Berkley®Gulp!™ Saltwater Grub Soft BaitsGulp!™ Saltwater Grub Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Now available in the big 8” size!Favorite for all saltwater species when targeting big fish$13.11
- Berkley®Gulp!™ Saltwater Paddleshad Soft BaitsGulp!™ Saltwater Paddleshad Soft Baits by Berkley®. The extreme scent dispersion of Gulp! expands the strike zone allowing you to catch more fish! Berkley Gulp! truly is the next generation in soft bait!Lifelike baitfish profile with optimized nose for rigging jigheadsSoft plyable Gulp! formula delivers our best paddletail action$12.11 - $12.72
- Berkley®PowerBait™ Agent E Soft BaitsPowerBait™ Agent E Soft Baits by Berkley®. The PowerBait Agent E is the latest creation from Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers! The bottom dwelling Agent E swimbait has an ultra-low center of gravity and...All NEW bait design by Bassmaster Classic and MLF Bass Pro Tour Champion Edwin Evers!Bottom dwelling swimbait has an ultra-low center-of-gravity internal weight, and skids along the bottom to imitate lifelike bottom dwelling prey$11.43 - $12.95
- Berkley®PowerBait™ Beat'n Paddle Frog Soft BaitsPowerBait™ Beat'n Paddle Frog Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Paddle tail style feet beat the water with a sound bass want to crushUltra-real look and lifelike HD Tru Colors for the ultimate frog fishing experience$10.04 - $11.43
- Berkley®PowerBait™ Chigger Craw Soft BaitsPowerBait™ Chigger Craw Soft Baits by Berkley®. This product is made of high-quality materials to serve you for years to come. Designed using state-of-the-art technology and with customers in mind. It will meet your needs and deliver...High action pinchersHigh quality at an affordable price$9.78
- Berkley®PowerBait™ Gilly Soft BaitsPowerBait™ Gilly Soft Baits by Berkley®. The PowerBait Gilly is Pro Designed by Bassmaster Classic Champion Mike “IKE” Iaconelli. Japanese influenced design provides an unbelievably natural presentation in shape, color, and...Pro Design by Bassmaster Classic Champion Mike “IKE” Iaconelli with heavy Japanese design and technique influenceUnbelievably natural presentation in shape, color, and action$11.81
- Berkley®PowerBait™ Grass Pig Soft BaitsPowerBait™ Grass Pig Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Now available in HD Tru Color!The ever-popular Bobby Lane design has been taken to the next level$8.86 - $10.04
- Berkley®PowerBait™ Hollow Belly Soft BaitsPowerBait™ Hollow Belly Soft Baits by Berkley®. Bekley Powerbait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresisteble scent and flavor - the exclusive Powerbait...Great action on fast and slow retrievesAn old favorite is back with the same exact shape & softness in new catching colors!$12.95
- Berkley®PowerBait™ MaxScent Flat Worm Soft BaitsPowerBait™ MaxScent Flat Worm Soft Baits by Berkley®. The PowerBait MaxScent line of baits releases a super-charged scent field attracting fish in a way never before seen. This all-new material is perfect for finesse presentations...Now available in larger 4.25" sizeSlender baitfish profile$11.63
- Berkley®PowerBait™ Pit Boss Soft BaitsPowerBait™ Pit Boss Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait formula....The ever-popular Skeet Reese design has been taken to the next levelDesigned to mimic both bait fish and crawfish$9.78
- Berkley®PowerBait™ Pre-Rigged Swim Shad Soft BaitsPowerBait™ Pre-Rigged Swim Shad Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive...Now available in HD Tru Color!Pre-rigged and ready to fish$9.01 - $10.00
- Berkley®PowerBait™ Ripple Shad Soft BaitsPowerBait™ Ripple Shad Soft Baits by Berkley®. Berkley PowerBait makes novice anglers good and good anglers great! Berkley scientists have spent over 25 years perfecting an irresistible scent and flavor - the exclusive PowerBait...Unique segmented body for more vibration and swimming actionMore surface area for better scent dispersion$10.04
- Berkley®PowerBait™ Speed Boss Soft BaitsPowerBait™ Speed Boss Soft Baits by Berkley®. Designed by Bassmaster Classic winner Skeet Reese. The Berkley PowerBait Speed Boss features the finesse profile of a worm with the proven wide action of the "Pit Boss style" legs for...Pro-designed by Bassmaster Classic Champion Skeet ReeseEnticing finesse profile of a worm with the proven wide action of the Pit Boss style legs for maximum water disturbance in a slender profile$9.78
- Berkley®PowerBait™ The Boss Grub Soft BaitsPowerBait™ The Boss Grub Soft Baits by Berkley®. Designed by Bassmaster Classic winner Skeet Reese, the Berkley PowerBait The Boss Grub features a classic finnesse grub body with proven Pit Boss style fast action twin tails. The...Pro-designed by Bassmaster Classic Champion Skeet ReeseEnticing finesse profile of a grub with the proven fast action of the Pit Boss style legs for maximum water disturbance in a chunkier profile$10.04
- Berkley®PowerBait™ The General Soft BaitsPowerBait™ The General Soft Baits by Berkley®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from...High quality at an affordable priceExpertly made from premium materials$9.78
- Apex Tackle®4" Paddle Tail Worm (AP-PT4-63)4" Paddle Tail Worm by Apex Tackle®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured from industry-leading...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.24
- Apex Tackle®6" Crawlers Pearltreuses Worm Soft Bait (AP-6CR-15)6" Crawlers Pearltreuses Worm Soft Bait by Apex Tackle®. This top-grade product is expertly made in compliance with stringent industry standards to offer a fusion of a well-balanced design and high level of craftsmanship. Manufactured...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.24
- Apex Tackle®Curly Tail Grubs 2" Dirt Soft Baits (AP-CT2-74)Curly Tail Grubs 2" Dirt Soft Baits (AP-CT2-74) by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$1.82
- Apex Tackle®Curly Tail Grubs 2" Glow Soft Baits (AP-CT2-17)Curly Tail Grubs 2" Glow Soft Baits (AP-CT2-17) by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$1.82
- Apex Tackle®Curly Tail Grubs 2" Pink/SilverFlake Soft Baits (AP-CT2-68)Curly Tail Grubs 2" Pink/SilverFlake Soft Baits (AP-CT2-68) by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$1.82
- Apex Tackle®Curly Tail Grubs 3" Chart/BlueFlake Soft Baits (AP-CT3-75)Curly Tail Grubs 3" Chart/BlueFlake Soft Baits (AP-CT3-75) by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Curly Tail Grubs 3" Dirt Soft Baits (AP-CT3-74)Curly Tail Grubs 3" Dirt Soft Baits (AP-CT3-74) by Apex Tackle®. Curly Tail Grub has an incredibly enticing action that drives fish crazy. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 1" Chart/RedFlake Soft Bait (AP-SH1-38)Shad 1" Chart/RedFlake Soft Bait (AP-SH1-38) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 1" Dace Soft Bait (AP-SH1-81)Shad 1" Dace Soft Bait (AP-SH1-81) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting reliability and...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 2" Bubble Gum/Pearl Soft Bait (AP-SH2-67)Shad 2" Bubble Gum/Pearl Soft Bait (AP-SH2-67) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 2" Chart/Orange Soft Bait (AP-SH2-6)Shad 2" Chart/Orange Soft Bait (AP-SH2-6) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 2" Orange/Black Soft Bait (AP-SH2-5)Shad 2" Orange/Black Soft Bait (AP-SH2-5) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
- Apex Tackle®Shad 3" Clear/GoldFlake Soft Bait (AP-SH3-37)Shad 3" Clear/GoldFlake Soft Bait (AP-SH3-37) by Apex Tackle®. The Shad has a soft paddle tail that thumps with the slightest movement. Manufactured from industry-leading materials using up-to-date equipment, it ensures everlasting...Expertly crafted utilizing advanced technologiesUnwavering commitment to excellence$2.04
When taking a bait tank with you on your fishing trip is not an option, using artificials is a solution. To say the truth, sometimes, they are even more beneficial to use. There are hard- and soft-plastic lures to choose from. Each type has its own advantages. To wit, when it comes to soft baits, they look and feel more realistic. So fish can hang onto them for a longer time. As a result, the fisherman has more chances to bring a catch on board. They come in multiple forms, sizes, and colors to choose from.
Some units are multicolored. They are the best choice when you are fishing in murky waters for two reasons: they will be more attractive to targeted fish and you will see them better. From lizards and worms to frogs, bugs, and crabs, the industry gives anglers a huge variety of options for all game fish. The finest models are gathered on our digital shelves. Whether you are a saltwater or freshwater fisherman and whatever hook size you use, we have the right lure for you. Our offerings are sourced from renowned brands including Berkley, Daiwa, Edge Products, Celsius, and many others, so high quality is what you’ll get when purchasing from us.